Hi, I'm Deborah Hug
I Didn’t Need a New Life. I Needed Alignment.
For more than 30 years, I worked in commercial leadership roles across finance, real estate, and international business. I understood responsibility. Performance. Expectations. And I learned that a life can look “successful” and still feel quietly misaligned.
Originally from German-speaking Switzerland, I moved to Ticino over 30 years ago. Over time, my interest in human behaviour and meaningful change grew deeper. Alongside my background in Business Economics, I completed a Master’s in Counselling to better understand what helps people shift patterns and move forward with clarity.
Even with a rewarding career, I craved purpose and balance. I didn’t want to keep living by old rules about what life “should” look like. I wanted to create space for growth, freedom, and a life that feels true, not just busy.
Today, I support people who feel stuck in loops they’ve outgrown. Together, we challenge limiting beliefs, strengthen self-trust, and choose a direction that supports the lifestyle you want to live, with more meaning day to day.
Three Places to Start
When something feels off, it’s rarely one big issue. It’s usually a mix of beliefs, identity, and direction.
Beliefs
The stories you absorb about success, worth, time, and money quietly shape your days. We start by noticing what is steering your choices.
Identity
When you outgrow a version of yourself, life can feel unsettled, even when everything looks fine. We help you reconnect with what matters now.
Direction
No dramatic reinvention. Just a clear next step that fits the lifestyle you want, with more ease and meaning each day.
Real Experiences, in Their Words
The kind of change that shows up in everyday life.
Jerrad S,
USA
It still boggles my mind how much this kind of information can positively affect one's life. The mind is an extremely powerful tool, use it to your benefit! The teachings that these mentors provide and the simplicity in which one can intake is simple and incredible. I notice the positive impact that it has and even more so, notice the difference when I'm not intaking and being involved in such a lovely community. AND the fact that there are live events ??? literally changed my life. Not to mention the amazing experience! I'm forever grateful for this company and look forward to being a part of this community for years to come??. Thank you to everyone that keeps it going, and to the beautiful community. I love it.
Katy G,
New Zealand
Over the last few years, I have learned so much from undertaking our personal development courses and programmes as well as attending several destination and virtual events. There have been so many significant shifts in my mindset, emotional state and way of thinking - truly life-transforming! The flexibility of learning at my own pace, combined with the expertly crafted content has allowed me to delve deep into areas of personal growth that I had never explored before. The host's unique style of delivery and the practical exercises make the material engaging and directly applicable to my daily life. Overall, our courses have not only enhanced my personal growth but also positively impacted my professional life, making me more productive and goal-oriented. I highly recommend them to anyone looking to invest in themselves and their future.
Kritina & Kevin E,
Canada
We are incredibly grateful to have stumbled across these Personal Development programs. We had already been on a journey of self-growth without even really realizing it, and going through the courses reinforced what we were already learning and completely shifted our paradigm. Now we look at everything through the lens of a transformed mindset, and it has had a profoundly positive impact on our personal relationships, professional lives, and just how we approach life in general. Everyone needs to be doing these programs!
Eamon C,
UK/Australia
I've done a little dabbling in Personal Development over the years, some of it good, some not so good. The first course I embarked on here - the 17 Day Program, now that hit the spot - valuable and transformative material from the very first day, easy to understand and expounded in a relaxed, friendly, and professional manner. I recognised the concepts talked about and relished the deep dive into them as powerful mental tools to move towards a more fulfilling life. Implementing them was easy and helped me explore thoughts way outside of my comfort zone. I now imagine and work towards a life beyond what I was accustomed to thinking of. More importantly, I see positive changes in my daily thoughts, activities, and results that pull me further towards the goals I want to achieve. And the good thing about it? Lifetime access - every time you dive in you find gold nuggets you weren't looking for earlier. It just keeps giving.
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